Transactional SMS is a type of SMS message that is sent to customers to provide them with important information about their accounts or transactions. This can include order confirmations, shipment tracking details, payment receipts, or account balance updates. Unlike promotional SMS messages, transactional SMS messages are not used for marketing purposes and are typically sent in response to a customer’s actions or requests.
Benefits of Transactional SMS
There are several benefits to using transactional SMS for your business:
Improved Customer Engagement
Transactional SMS messages provide customers with important information about their accounts or transactions, which can help them stay informed and engaged with your business.
Increased Trust and Credibility
When customers receive timely and accurate information about their transactions, it can help build trust and credibility with your brand.
Cost-Effective Communication
Transactional SMS messages are typically less expensive than other forms of communication, such as phone calls or emails.
Higher Open and Response Rates
SMS messages have a higher open and response rate than other forms of communication, which can help ensure that your messages are seen and acted upon.
Automated and Scalable
With the use of automation, transactional SMS messages can be sent automatically and at scale, which can help save time and resources.
How Does Transactional SMS Work?
Transactional SMS messages are typically sent through an SMS gateway, which is a platform that allows businesses to send and receive SMS messages. When a customer performs an action, such as placing an order or making a payment, a transactional SMS message can be automatically triggered and sent to the customer’s mobile phone.
Examples of Transactional SMS Messages
Here are some examples of transactional SMS messages:
- Order confirmations
- Shipment tracking details
- Payment receipts
- Account balance updates
- Password reset notifications
Best Practices for Using Transactional SMS
To use transactional SMS effectively, consider the following best practices:
Obtain Consent
Make sure that you have obtained the customer’s consent before sending them transactional SMS messages.
Use a Recognizable Sender ID
Use a sender ID that is recognizable to the customer, such as your business name or a recognizable abbreviation.
Provide Clear and Concise Information
Provide clear and concise information in your transactional SMS messages, including any relevant details about the transaction or account.