There are numerous reasons why you should use WhatsApp as a tool for your marketing strategy.

First,the massive reach of this application which includes users of all ages, profiles and socio-economic backgrounds. It means that more than 75% of people who form your target audience must be using this app.

Secondly,the features provided by this app establishes its potential as a marketing tool to promote your business and increase your sales. Following is a list of services provided by this application.

Its absolutely free of cost
Acts as an effective tool to poll your customer in real time
You can organize meetings and events by creating groups of maximum and events by creating groups of maximum 256 members
Allow easy sharing of flyers, videos, catalogs, brochures and other promotional content
It provides rapidness as well as precision I terms of reach which makes this platform a perfect way to send reminders to your potent customers and promote your social offerings.
4 Ways to Maximize benefit of Your Business Out of WhatsApp Marketing
Provide real time customer services:- WhatsApp offers you a variety of features ranging from text, audio calls to video calls for resolving the queries of your potential customers and to provide them maximum assistance.Most of the business firms prefer WhatsApp wen, which enables you to use keyboard, microphones and webcams, which becomes more comfortable for your business.

Benefit of WhatsApp group:- Most effective feature of WhatsApp is that it enables you to create groups which can include upto 256 members. Through this function, you can organize collective conversation and all the members can interact.These groups are idea for conducting surveys of specific audience and provide first-hand information of your market studies. They are also useful inn organizing sales event and know the opinion of your target audience about the launch of a new product or service.

Make your messages attractive by using multimedia feature :- To make your messages appealing to the audience you should use various formatting options provided by the application. You can italicize or bold certain part of your message to emphasize on a particular part. This thing makes your text more eloquent.

Maintain the Standard of your Messages to grab the interest of the audience:- Suppose if a customer has entrusted you with their mobile number, it becomes your prime responsibility to provide them respect and quality in your communication. The messages that you send to your potential customers should be concise, clear, to the point/relevant and grammatically correct. It is advisable to construct your message in the form of brief paragraphs combined with emotions to add a expressive flair to your text. I hope, this article has helped you to give a glimpse of a new road ahead in the field of Digital Marketing